A visionary at the intersection of storytelling, strategy, and luxury, Advaita Sardal is the founder of Apex Brand Studio, a boutique PR, branding, and digital marketing agency that crafts compelling narratives and curates iconic identities for brands operating in the high-end space. With a distinct sensibility rooted in elegance and experience across luxury sectors, she brings a uniquely editorial approach to brand building—an approach honed through years of leading some of the industry’s most influential platforms.

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As the founder and Editor-in-Chief of Travel Food & Wine, a renowned luxury travel, food, and wine magazine, she has cultivated a deep understanding of aspirational lifestyles and the nuances of affluent consumer behaviour. Her role as the creator of Luxelist—a digital editorial platform dedicated to showcasing premium brands across travel, fashion, design, art, and fine living—has further established her as a tastemaker and strategic communicator in the luxury domain.

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These editorial ventures inform her agency’s distinctive perspective: rooted in content-driven storytelling, elevated design, and cultural insight. With over 15 years of experience working with global luxury brands, her strengths lie in developing integrated campaigns that marry visual sophistication with measurable impact. Whether shaping a new brand identity or elevating an established name, she brings strategic clarity, creative depth, and an instinct for what resonates with discerning audiences.

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"Luxury isn’t just a product—it’s a perception. My work is about crafting stories that make that perception unforgettable."— Advaita Sardal